🚫 Shocking content

Visually shocking content, showing the aftermath of cruelty, violence, injuries and accidents.

🚫 Aggressive advertising

References to tragedies, crises or acts of mass violence to attract attention.

🚫 Hate, violence, harassment, discrimination

Discrimination against individuals or groups based on race, religion, gender, etc.

🚫 Infringement of third party rights

Plagiarism or unauthorised distribution of copyrighted content, disclosure of personal data (e.g. contacts, addresses), copyright infringement (e.g. advertising of protected films, books), use of logos of well-known brands, etc.).

🚫 Clickbait or misleading adverts

Unrealistic statements, exaggerated comparisons and absolute statements, use of decoys ("Congratulations, you've just won"), baseless exaggerations ("We have the highest revenues"), switching to personalities, guesses and assumptions about any qualities of the user ("We know that you and your friends...").

🚫 Mention of prohibited goods and services

See "Business, Goods, Services".

🚫 Singling out and appealing to a section of the audience

You cannot single out any group of users by attribute and address only that group.